Tim Bell started in advertising before becoming one of Margaret Thatcher’s most trusted advisors and went on to establish the influential consulting firm Bell Pottinger. In this remarkably candid documentary, Bell recounts how he used the tools of the advertising industry to manipulate British politics and how he ruined his career by causing race riots in South Africa. Disturbing and eye-opening in equal measure, INFLUENCE is the story about how advertising and “strategic communication” transformed modern politics into a media spectacle.
Diana Neille, Richard Poplak
Diana Neille (South Africa), Richard Poplak (South Africa) INFLUENCE is their first feature documentary.